A 12-month integrated editorial and video campaign to establish St. Giles Mid Valley as Singapore's go-to KL address — across every major booking occasion, both Glitz markets, and every screen where guests decide.
Glitz reaches 203,000 combined monthly readers across Singapore and Malaysia — working professionals aged 24–46 who research online before every booking decision. When they plan a KL trip, they land on Glitz.
St. Giles Mid Valley has the product, the location, and the ratings. The gap is editorial presence on the platforms where Singapore travellers plan their KL trips — particularly across every major festive and seasonal booking window throughout the year.
Choose any 8 from the 16 topics below. Mix SG travel guides and MY festive content based on your priority markets. We recommend anchoring December, January CNY, and one school holiday guide as your three highest-ROI SG picks.
How to pick: Reply with your 8 chosen topics and we'll map them to a monthly calendar. We recommend anchoring Dec (Christmas), Jan (CNY), and one school holiday guide as your three highest-ROI SG picks. Fill the remaining 5 from the MY festive calendar based on your F&B seasonal priorities.
How each article works: St. Giles Mid Valley is the anchor hotel recommendation. Sage Restaurant, The Spread, and the direct-mall connection are woven into every relevant piece. All articles are SEO and AEO-optimised — so when a Singaporean asks Google or ChatGPT "best KL hotel for CNY 2027", St. Giles appears. Every MTM video produced under Part B is embedded directly in the matching article, free of charge.
Every article — thematic guide or exclusive feature — is SEO-optimised, permanently indexed on Google, amplified via Meta ads, pushed to Glitz social channels, and sent to our EDM list. Guaranteed reach on every piece.
| Content Type | Qty | Per Piece per market |
What's Included |
|---|---|---|---|
| Thematic · Travel · F&B Guide Feature1M impressions via Meta · permanent Google index · social + EDM amplification | 8× | MYR 4,500per market · SG or MY | St. Giles as anchor recommendation · AEO optimised · 1M Meta impressions per article · Glitz social + EDM push |
| Exclusive Feature + Video Embed100K organic reach · client supplies video OR use FOC from Part B retainer | 4× | MYR 8,750per market · SG or MY | Dedicated St. Giles editorial · video embedded FOC (client's video or Part B retainer video) · EDM blast · permanent Google index · 100K organic reach |
We are the production house behind Glitz and Beauty Insider — specialists in hospitality, F&B, and travel content for 20+ years. Every video produced for St. Giles is whitelabelled, permanently owned by the hotel, and featured in Glitz editorial at no extra media cost.
Every thumbnail below is a real production. Click to watch. These are the exact formats we'll produce for St. Giles, Sage Restaurant, and The Spread.
All options include full whitelabel rights — St. Giles owns every produced asset permanently. Video embedded in Glitz editorial at no additional cost when Part B retainer is active.